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Hotel Guests Communication: How To Offer More Value than OTAs

Many people are unaware of the real benefits of booking directly with the hotel itself.

Online travel agencies or OTAs have rapidly dominated the hotel booking experience over recent years. OTAs have allowed for people to browse around for more options faster and more efficiently. They incorporate filters to which guests can customize their preferences in terms of amenities and services, and then compare hotel rates in just one click.

The quickness and convenience of these systems can ultimately pay the price in terms of giving added value to their end-users. However, many people are unaware of the real benefits of booking directly with the hotel itself.

Exclusive special offers
First and foremost, you have to give your guests a reason to book with your hotel directly. People love bargains and offering your potential guests exclusive deals that would get them more value for their money are sure to entice them. 

Use techniques such as direct promo codes to offer discounted rates or add incentives to their direct bookings. Room upgrades, free breakfast, free in-room wifi, and room service are all simple yet effective provisions to provide your guests with, should they decide to book directly.

Personalized service
Personalized service should be a top priority for every guest who stays at your hotel, but going the extra mile for those who choose to book with you directly can make a huge difference in your direct booking revenue as well as customer loyalty. 

Making small efforts such as asking the guests their favorite brand of tea, chocolates or snacks then having it prepared in the guest's hotel room can easily make them feel like royalty. Even as your guest is leaving the hotel, giving them a little thank you note can make them feel special and compelled to book directly with you for their next hotel stay.

In the end, building guest loyalty to book with your hotel directly comes down to doing all the little things right. For guests to realize that direct booking offers more value than OTAs, you must build trust, personalize the experience, and promote authenticity.

Need help?
Guest Connexxion offers a customer service software to help you build relationships with your guests and prospects through live chat, email, WhatsApp and Facebook Messenger, and other channels

SCHEDULE A FREE DEMO
By Alexander Galarraga 07 Jun, 2021
We are very excited to announce a new partnership between RoomCloud and GuestConnexxion. The development work started only a few weeks ago and the integration between RoomCloud and Guest Connexxion is now tested, certified and ready to be used by hoteliers. What does this integration mean for hoteliers? This new partnership enables hoteliers to offer a great guest experience, from right after the booking to the day of departure. Most often hoteliers only send their guests a booking confirmation and guests have to wait only till right before or even during arrival for the hotel to get in touch again. However, GuestConnexxion enables hoteliers to be in touch with their guests throughout the complete guest journey. Silvia Gualano, Marketing Director for RoomCloud, knows that hoteliers can use the window between the booking and the arrival as an opportunity. It’s a useful way to make their guests feel welcome and promote last-minute deals, such as upgrades. But, even more important nowadays, is to keep your guests informed. Especially about the ever-changing Covid situation and possible impacts on their stay. Silvia: “ Your guests will surely appreciate that level of service , especially in these times. This provides them with a clear picture of what to expect once they arrive.” Robin Bunnik, co-founder of Guest Connexxion totally agrees. “ Without technology, it is impossible to get in touch with your guests via their preferred means of communication. The integration with RoomCloud enables hoteliers to communicate with their guests through the most popular channels like WhatsApp and Facebook Messenger.” What’s even more impressive, is that the hotelier doesn’t have to do a single thing extra, thanks to the API of RoomCloud. Thanks to the integration, Guest Connexxion is able to pick up contact- and reservation details of the guests who made a booking via third-party channels. This ensures that hoteliers receive all guest messages, from all the different communication channels, in their omnichannel Guest Connexxion inbox. Hoteliers can even schedule different types of outbound messages, which are targeted messages that are automatically sent to all people who will arrive, who are in-house or who are getting ready for their departure. Who are RoomCloud and Guest Connexxion? RoomCloud is probably most known for the Booking Engine and Channel Manager, which is used by over 5000 hoteliers from 90 different countries. However, besides increasing both direct bookings and bookings via OTA’s, RoomCloud is also top of the game with the latest technology around MetaSearch. By delivering quality software and increasing revenue over the whole line, the company is part of the top of the distribution platforms worldwide. Click here to get more information . Guest Connexxion is an all-in-one guest messaging platform, where hoteliers can manage all communication with their guests, including WhatsApp , Facebook Messenger, SMS and email , from one single dashboard. Guest Connexxion enables hoteliers to improve the guest experience, increase productivity and boost revenue by communicating with their guests in their preferred channels of communication before, during, and after their stay. Click here to get more information .
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