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How To Use Automated Customer Service Without Losing That Personal Touch

A lot of people believe that the words "automation" and "personalized service" don't go together.

A lot of people believe that the words "automation" and "personalized service" don't go together. But in the world of fast-paced and developing technology, it is important to learn how to apply these advances to your business and embrace the digital age by making automation work for you in a personalized way. There are many ways that this can be achieved especially with today's technological milestones.

Faster and more efficient responses
Hotel guests appreciate direct, efficient and instant responses to their inquiries. In the age where people barely have time to squeeze in lunch breaks in their day, being able to program and deliver polite, accurate, and helpful replies to guest inquiries in a matter of seconds is an essential tool in making your clients feel valued. This also saves guests and your customer service agent a lot of time instead of going back and forth in conversations.

Managing the guest's overall hotel experience
From check-in to check-out, having an automated system can help manage a regular stream of updates related to a guest’s stay. A chatbot, rather than the front desk clerk, can notify a guest when their room becomes available, or casually remind guests of the property’s check-out policy via direct messaging. The chatbot can also be used to set wake-up calls and notify guests of any dinner, spa, tour, or golf reservations they may have made. 

Post-checkout follow up
After guests check out, chatbots are great for soliciting brand satisfaction feedback and even securing additional room bookings. Chatbots can send former guests feedback surveys along with incentives for filling them out. They can follow-up by sending booking promotions and deals for future stays which is a highly effective way to encourage a second booking and brand loyalty.  

Automation was created to efficiently manage the continuous stream of routine guest requests thus freeing up human staff to focus on providing the unique and personal touch extras that truly enhance the guest experience. Feel free to schedule an online demo to learn more about how you can use automated customer service to improve guest experience and increase direct bookings.
By Alexander Galarraga 07 Jun, 2021
We are very excited to announce a new partnership between RoomCloud and GuestConnexxion. The development work started only a few weeks ago and the integration between RoomCloud and Guest Connexxion is now tested, certified and ready to be used by hoteliers. What does this integration mean for hoteliers? This new partnership enables hoteliers to offer a great guest experience, from right after the booking to the day of departure. Most often hoteliers only send their guests a booking confirmation and guests have to wait only till right before or even during arrival for the hotel to get in touch again. However, GuestConnexxion enables hoteliers to be in touch with their guests throughout the complete guest journey. Silvia Gualano, Marketing Director for RoomCloud, knows that hoteliers can use the window between the booking and the arrival as an opportunity. It’s a useful way to make their guests feel welcome and promote last-minute deals, such as upgrades. But, even more important nowadays, is to keep your guests informed. Especially about the ever-changing Covid situation and possible impacts on their stay. Silvia: “ Your guests will surely appreciate that level of service , especially in these times. This provides them with a clear picture of what to expect once they arrive.” Robin Bunnik, co-founder of Guest Connexxion totally agrees. “ Without technology, it is impossible to get in touch with your guests via their preferred means of communication. The integration with RoomCloud enables hoteliers to communicate with their guests through the most popular channels like WhatsApp and Facebook Messenger.” What’s even more impressive, is that the hotelier doesn’t have to do a single thing extra, thanks to the API of RoomCloud. Thanks to the integration, Guest Connexxion is able to pick up contact- and reservation details of the guests who made a booking via third-party channels. This ensures that hoteliers receive all guest messages, from all the different communication channels, in their omnichannel Guest Connexxion inbox. Hoteliers can even schedule different types of outbound messages, which are targeted messages that are automatically sent to all people who will arrive, who are in-house or who are getting ready for their departure. Who are RoomCloud and Guest Connexxion? RoomCloud is probably most known for the Booking Engine and Channel Manager, which is used by over 5000 hoteliers from 90 different countries. However, besides increasing both direct bookings and bookings via OTA’s, RoomCloud is also top of the game with the latest technology around MetaSearch. By delivering quality software and increasing revenue over the whole line, the company is part of the top of the distribution platforms worldwide. Click here to get more information . Guest Connexxion is an all-in-one guest messaging platform, where hoteliers can manage all communication with their guests, including WhatsApp , Facebook Messenger, SMS and email , from one single dashboard. Guest Connexxion enables hoteliers to improve the guest experience, increase productivity and boost revenue by communicating with their guests in their preferred channels of communication before, during, and after their stay. Click here to get more information .
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