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How and Why Hotels Should Embrace Telegram To Communicate With Guests

What is the Telegram Messenger App and how can you use it for your hotel?

In the age of instant messaging and the countless options that are available in the market, it can sometimes be difficult to determine which tools your hotel would most benefit from in terms of establishing a good relationship with guests with the proper efficiency and convenience.

Focused on privacy

Telegram was launched in 2013 and has since then garnered about 200 million monthly active users. The app has made a name for itself as being one of the most secure messaging tools of its time because all content shared on the app, including chats, groups, and media, is encrypted and can even be set to self-destruct.

Telegram can host groups of up to 100,000 members at once and can receive and send documents of any kind. The service also allows customer feedback for businesses which is a really useful advantage for any establishment in the hospitality industry.

Independent

It is important to note that Telegram is independent. It is in no way beholden to Google, Facebook or any other internet giant. This assures its users that all content shared on the app won’t be moved or shared anywhere else.

This enables the app to function as an essential marketing tool that connects you to your target audience with no fees and distractions.

Main Functions

The most attractive function of Telegram for hotel managers is its groups and channels. These are both important in marketing.

Since Telegram is an ad-free app, organic posting will always be the medium in which you engage with your audience thus building a more personalized customer experience with better relationships.

Audience Reach

Telegram ensures a 100% audience reach. Every published post in a channel is visible to all its subscribers who will all receive notifications when you publish a post. 

With more consumers opting for authentic and personalized experiences, Telegram has become one of the front-runners in the marketing race. 

Need help?

Guest Connexxion offers a customer service software to help you build relationships with your guests and prospects through WhatsApp, Facebook Messenger. email, SMS,  live chat, Telegram, and Instagram, all in one multi-channel inbox.

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By Alexander Galarraga 07 Jun, 2021
We are very excited to announce a new partnership between RoomCloud and GuestConnexxion. The development work started only a few weeks ago and the integration between RoomCloud and Guest Connexxion is now tested, certified and ready to be used by hoteliers. What does this integration mean for hoteliers? This new partnership enables hoteliers to offer a great guest experience, from right after the booking to the day of departure. Most often hoteliers only send their guests a booking confirmation and guests have to wait only till right before or even during arrival for the hotel to get in touch again. However, GuestConnexxion enables hoteliers to be in touch with their guests throughout the complete guest journey. Silvia Gualano, Marketing Director for RoomCloud, knows that hoteliers can use the window between the booking and the arrival as an opportunity. It’s a useful way to make their guests feel welcome and promote last-minute deals, such as upgrades. But, even more important nowadays, is to keep your guests informed. Especially about the ever-changing Covid situation and possible impacts on their stay. Silvia: “ Your guests will surely appreciate that level of service , especially in these times. This provides them with a clear picture of what to expect once they arrive.” Robin Bunnik, co-founder of Guest Connexxion totally agrees. “ Without technology, it is impossible to get in touch with your guests via their preferred means of communication. The integration with RoomCloud enables hoteliers to communicate with their guests through the most popular channels like WhatsApp and Facebook Messenger.” What’s even more impressive, is that the hotelier doesn’t have to do a single thing extra, thanks to the API of RoomCloud. Thanks to the integration, Guest Connexxion is able to pick up contact- and reservation details of the guests who made a booking via third-party channels. This ensures that hoteliers receive all guest messages, from all the different communication channels, in their omnichannel Guest Connexxion inbox. Hoteliers can even schedule different types of outbound messages, which are targeted messages that are automatically sent to all people who will arrive, who are in-house or who are getting ready for their departure. Who are RoomCloud and Guest Connexxion? RoomCloud is probably most known for the Booking Engine and Channel Manager, which is used by over 5000 hoteliers from 90 different countries. However, besides increasing both direct bookings and bookings via OTA’s, RoomCloud is also top of the game with the latest technology around MetaSearch. By delivering quality software and increasing revenue over the whole line, the company is part of the top of the distribution platforms worldwide. Click here to get more information . Guest Connexxion is an all-in-one guest messaging platform, where hoteliers can manage all communication with their guests, including WhatsApp , Facebook Messenger, SMS and email , from one single dashboard. Guest Connexxion enables hoteliers to improve the guest experience, increase productivity and boost revenue by communicating with their guests in their preferred channels of communication before, during, and after their stay. Click here to get more information .
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